Nollywood Briefing Monday, 23 March 2026

NaijaScreen Daily — Nollywood Today · Monday 23 March 2026
🎬 Live Nollywood Briefing — Monday, 23 March 2026 — Evi & The Creek open this Friday · Wura S4 in 7 days · Behind the Scenes hits Netflix in 11 days
Mon 23 March 2026 Edition 47 · Q1 2026
Today’s Lead Story

Opening Weekend Incoming: Evi & The Creek Hit Cinemas Friday — The Biggest Week of Q1 Isn’t Over Yet

Nollywood closed out the Eid holiday weekend with Aba Blues and Eleko trading opening weekend blows, and the industry doesn’t get a breath. This Friday, March 27, two major releases drop simultaneously — the Afrobeats musical drama Evi and Niger Delta action film The Creek. Plus: Omotola’s viral Miss Nigeria moment, Francis Odega’s industry quality rant, Showmax’s historic horror debut, and the Wura Season 4 launch countdown. Here is everything you need to know this Monday.

23
March
Monday
Daily Briefing
Breaking
EVI — Afrobeats Musical — In Cinemas Friday March 27  ·  THE CREEK — Niger Delta Action — Cinemas March 27  ·  WURA SEASON 4 — Africa Magic Showcase — Sunday March 30  ·  BEHIND THE SCENES — Netflix Globally — April 3, 2026  ·  ABA BLUES now showing — Opening Weekend underway  ·  ELEKO — Opening Weekend underway — Genesis Cinemas nationwide  ·  DEAD OF NIGHT — Showmax Nigeria’s first horror original — Out Now  ·  EVI — Afrobeats Musical — In Cinemas Friday March 27  ·  THE CREEK — Niger Delta Action — Cinemas March 27  ·  WURA SEASON 4 — Africa Magic Showcase — Sunday March 30  · 
🎬 Opening This Friday — March 27
In Cinemas · 4 days away
Afrobeats Musical Drama
Evi
Dir: Uyoyou Adia · Prod: Judith Audu & Damilola Osikoya
Cast: Osas Okonyon, Uzor Arukwe, Omowunmi Dada, Waje, Ibrahim Suleiman

Nigeria’s most ambitious Afrobeats musical film in years follows Evi, a gifted singer dropped by her record label at the peak of her fame, who must rebuild her identity and career from scratch. Written and directed by Uyoyou Adia and produced by Judith Audu’s production company, Evi is a rare Nollywood genre entry — original songs, choreography rooted in traditional movement, and a narrative about dreams, ego, and what music actually costs. Uzor Arukwe, Waje, and Ibrahim Suleiman round out a cast that signals serious intent.

Watch for: the original soundtrack, already circulating ahead of release, and whether Nollywood audiences embrace the musical format the way the industry hopes they will. This is a commercial and cultural experiment in one.

Action Thriller · Niger Delta
The Creek
Dir: Toka McBaror · Prod: Nicholas Adora David
Cast: Bucci Franklin, Sunshine Rosman, Jimmy Jean-Louis, Sam Dede, Charles Inojie

Set deep in the Niger Delta, The Creek follows local residents and fighters in a sustained struggle for justice against economic exploitation and political betrayal. Director Toka McBaror brings the gritty, community-grounded sensibility he’s known for to a region that Nollywood has historically kept in the background. Jimmy Jean-Louis joins a strong ensemble that includes Sam Dede and Bucci Franklin, adding an international presence to a very specifically Nigerian story.

Watch for: the Delta geography as a cinematic subject in its own right, and whether the film builds the kind of audience a Nigeria-set political action film truly deserves.

Countdowns
4
Days
·
Opening FridayEvi & The Creek hit cinemas
·
7
Days
·
Sunday March 30Wura Season 4 premieres
·
11
Days
·
Netflix · April 3Behind the Scenes global debut
📰 Today’s Stories
Monday 23 March 2026
🔥 Viral · Celebrity
Omotola’s Miss Nigeria Moment: “I Am Tired” — The Clip That Has Nigeria Talking This Morning
A visibly exasperated Omotola Jalade-Ekeinde pushed back against a young presenter who asked her to introduce herself at Sunday’s Miss Nigeria 46th Patrons Dinner in Lagos.

It’s Monday morning and Nigerian social media has one main character: Omotola Jalade-Ekeinde. A clip from Sunday night’s 46th Miss Nigeria Patrons and Board Dinner in Lagos has gone sharply viral, showing Nollywood’s most iconic actress visibly frustrated when a live presenter approached her with the question: “Alright, welcome to 2026 Miss Nigeria dinner. I am currently live with…?” — gesturing for her to introduce herself.

Omotola, who has spent over 30 years as one of the most recognisable faces in African entertainment, paused, looked at the presenter, and said: “You are here with who? I should tell you my name? You are not ready.” When the presenter clarified that he knew who she was and just wanted the audience to hear her name, Omotola’s response was three words that have since been screenshotted, memed, and quoted across X, TikTok, and Instagram all morning: “I am tired.”

“I am tired.” — Omotola Jalade-Ekeinde, at the 46th Miss Nigeria Patrons Dinner, 22 March 2026. A three-word sentence that immediately became a mood for everyone who has ever had to explain themselves to a room that should already know them.

The reactions have split neatly along two lines. One camp, largely older Nollywood fans and industry veterans, sees it as the reasonable response of a legend who has earned the right not to introduce herself at any event in Nigeria. The other — mostly younger audiences who sympathise with the presenter — argues that the gracious move is always to play along for the camera, regardless of how long you’ve been famous.

What makes the clip interesting is context: Omotola was at the dinner on the same weekend her directorial debut, Mother’s Love, entered its third week in Nigerian cinemas. She has spent most of 2026 being discussed as a filmmaker for the first time, not just as an icon. The “I am tired” moment may have been about a presenter, but the subtext — a woman who has done the work and is visibly done with performing her credentials — resonates in a specific way right now.

The clip is still trending as of Monday morning. Reactions from Nollywood colleagues have ranged from quiet amusement to visible solidarity.

🎬 Streaming · Showmax
‘Dead of Night’ Is Out Now — And It’s the First Nigerian Horror Film Showmax Has Ever Made
Chiemeka Osuagwu’s feature directorial debut dropped on Showmax yesterday, March 22, as the platform’s first-ever Nigerian Original horror title — with the clock ticking on Showmax’s April 30 shutdown.

Released yesterday on Showmax, Dead of Night arrives with a historical distinction: it is the first Nigerian horror film the platform has ever produced as an original. That makes it both a creative milestone and a bittersweet one — Showmax has confirmed it will cease operations entirely on April 30, 2026, with its Nigerian Originals migrating to DStv Stream under Canal+’s restructuring of MultiChoice’s streaming business.

The film is directed by Chiemeka Osuagwu — known previously as co-writer of The Blood Covenant — marking his feature directorial debut. Set in the quiet community of Ekeoba, the story begins with a community thrown into turmoil when past promises and hidden secrets surface, with relationships, families, and long-standing alliances fracturing around them. Osuagwu is credited both as director and co-writer, and the Showmax announcement positioned it as a departure from the platform’s typical dramatic or comedic Nigerian original fare.

Dead of Night landing on Showmax one month before the platform switches off is the kind of timing that will give Nigerian horror fans something genuinely interesting to process — and a final Showmax original worth streaming before April 30.

For Nollywood horror fans, the film’s existence matters beyond its individual quality. Nigeria has been tentatively moving toward genre filmmaking — Alive Till Dawn (zombie thriller, January 2026) and now Dead of Night represent a pattern, not an accident. The appetite is there. The question the industry is watching is whether audiences follow.

Dead of Night is available to stream on Showmax now. After April 30, it migrates to DStv Stream as part of the transition. If you have Showmax, this is one to watch before the platform closes.

🎙 Industry · Opinion
Francis Odega Says Nollywood Quality Is Declining — The Industry Response Has Been Loud
The veteran actor’s public remarks about a drop in the standard of Nigerian films have ignited a conversation that goes well beyond his specific complaints.

Veteran actor Francis Odega has stirred significant conversation across the Nollywood community after publicly lamenting what he describes as a visible decline in the quality of Nigerian films. Odega, a respected screen presence across multiple decades, made his remarks in a widely shared interview that has since drawn responses from filmmakers, critics, and industry insiders across the board.

The timing is pointed. March 2026 has seen some of the most ambitious theatrical releases in years — Aba Blues, Eleko, Onobiren, and Mother’s Love all opened within weeks of each other, with critics broadly praising the ambition of the slate. At the same time, the wider output from lower-budget productions — particularly those aimed at online and direct-to-video markets — continues to generate legitimate concerns about consistency and craft.

Odega’s complaint is not a new one, but it lands differently when an industry that just produced Aba Blues and a ₦2.7 billion box office record is also producing a high volume of content that many viewers find below standard. Both things are true simultaneously.

The broader context matters here: Nigerian cinema is at a crossroads between its high end — where Funke Akindele, Jack’enneth Opukeme, and Omotola Jalade-Ekeinde (in her directorial debut) are making genuinely strong work — and its long tail, where speed-to-market incentives and lower budgets produce output that reflects neither the ambition nor the craft of the industry’s leading voices. Odega’s comments appear aimed at the full ecosystem, not just the top of the table.

Responses from industry figures have ranged from agreement to pushback. Several younger filmmakers and producers have pointed to the ₦15.64 billion box office 2025 and the current March 2026 slate as evidence that quality is not declining but bifurcating — with the best Nollywood better than ever, even as volume production creates the impression of a drop in overall standards.

📊 Box Office · Opening Weekend
Aba Blues and Eleko Square Off — The Eid Holiday Weekend Box Office Picture
Both films opened on March 20, timed for the Eid El Fitr holiday weekend. Final opening figures are expected this week.

The Nigerian box office is in the middle of what may be its most competitive single-weekend in years. Aba Blues (FilmOne/Inkblot) and Eleko: Oba Esugbayi (Jide Kosoko Film Presentation/Genesis) both opened on Friday March 20 — the same day — timed deliberately to capture Eid El Fitr holiday audiences, with Federal Government having declared Thursday March 19 and Friday March 20 public holidays.

The strategic positioning of both films is notable. Eleko carried its holiday-season argument explicitly: producer Prince Jide Kosoko had spoken of positioning the film for Eid and Easter family audiences simultaneously — a Muslim historical story about colonial resistance that had its premiere on March 14 and wide release March 20. Aba Blues, a more contemporary-feeling period drama aimed at urban cinema audiences, is the kind of film that performs consistently across multiple weeks rather than on a single holiday spike.

Official opening weekend figures from FilmOne and Genesis Pictures are expected to be published by mid-week. Early audience reactions on social media suggest strong word-of-mouth for both titles, with Angel Anosike’s performance in Aba Blues generating particular enthusiasm online, and Eleko’s climactic return-of-the-Oba sequence drawing emotional reactions from audiences in Lagos and Abuja.

For context: Love and New Notes set a non-December Nollywood record with a ₦106 million opening weekend in February. Whether either March 20 release approaches that figure — or beats it in a combined two-film holiday weekend — will tell us a great deal about where Nigerian cinema audiences are heading into Q2.

Records are milestones, not the mission. From A Tribe Called Judah grossing ₦1B to Behind The Scenes crossing ₦2B and still counting, this is God in motion. The lesson remains unchanged: serve the story, respect the audience, refine the craft, and let the work earn its applause.
Funke Akindele — on Instagram, following the ₦2.7B final gross confirmation for Behind the Scenes
Daily Nollywood Briefing · Monday 23 March 2026
All reporting sourced from Nigerian Eye, BellaNaija, ShockNG, Ripples Nigeria,
What Kept Me Up, BusinessDay, Kemi Filani & Nollywood Reporter

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top